Digital strategy and lead-capture studio

Your business needs clients,
not a pretty website.

We help businesses attract more clients and turn opportunities into sales, with digital systems that work for them.

For service businesses that want to stop relying on word of mouth and start generating new leads.

Sound familiar?

You paid for a website nobody visits.

It's been sitting there for months. Maybe years. But if you search for it on Google, it doesn't show up. No form. No contacts. You don't know if anyone has seen it this week. It's a storefront on a street with no foot traffic.

You rely on Instagram to get clients.

It works... until it doesn't. One algorithm change and your reach drops. You don't control the platform, you don't control the rules, and you can't predict how many clients you'll get next month.

You can't tell where your clients are coming from.

How many clients came from the internet this month? How many from Google, how many from social, how many from referrals? If you can't answer that, you're deciding where to spend your time and money blind.

87.7% of small businesses in Colombia don’t have a website.*

Phone search where only the business that shows up on Google gets picked; the rest stay invisibleLead-capture dashboard with metrics connected to Google, Meta, WhatsApp, and a CRM

When someone searches for your service on Google — "dentist in Barranquilla," "labor lawyer near me," "English academy uptown" — and your business doesn't show up, that client books with whoever does.

Every day without your own lead-capture system is a day you're handing clients to your competitor.

*Figure calculated as the complement of the 12.3% of Colombian microbusinesses that do have a website, according to the EMICRON report (DANE/Confecámaras/Banco de la República). See source.

We help businesses attract more clients and turn opportunities into sales, with digital systems that work for them.

We don't sell you a website and disappear. We build you your own digital system — yours, under your control — designed so clients find you, contact you, and you can measure exactly what's working.

Service businesses across different sectors — healthcare, retail, food service, and real estate — using digital toolsHealthcare · Retail · Food service · Real estate · and more
A typical web agency
  • Hands you a website
  • Promises "online presence"
  • Charges you and disappears
  • Talks to you about design and technology
  • Doesn't show you how many clients it generated
SURCA
  • Builds you a lead-capture system
  • Shows you how many contacts you generate
  • Measures and optimizes after delivery
  • Talks to you about results and data
  • Gives you access to your metrics from day 1

Everything we build has a number attached.

We don't hand you a website and say "let's see what happens." From day one, every website we build has lead-capture metrics set up: forms filled out, appointments booked, traffic sources, most-visited pages.

You can see the data yourself. No need to rely on us to know if it's working.

I want this for my business

Three ways to start, depending on what your business needs today.

Lead-Capture Landing Page

The fastest way to find out if the internet can bring you clients.

Who it’s for: For businesses and entrepreneurs who don't have a website yet, or who want to quickly test a specific service.

What’s included:
  • Domain, hosting, and a business email address, ready to go
  • 1 landing page with copy written for your ideal client
  • Lead-capture form connected to WhatsApp
  • Google Business Profile setup
  • Google Analytics with conversion tracking
  • Speed optimization

Result: Your core service becomes visible on Google, with a form measuring contacts from day one.

From $500 USD7–10 business days
Start with a landing page

Full System + Automation

Capture, follow-up, and conversion. All working together.

Who it’s for: For businesses that want a complete system: not just attracting clients, but following up with them automatically.

What’s included:
  • Domain, high-performance hosting, and business email for your whole team
  • Everything in the lead-capture website plan
  • Additional landing pages by service or campaign
  • Automated email sequence for new leads
  • CRM or contact-management system integration
  • 3 months of ongoing optimization and support

Result: A system that attracts clients, follows up with them, nurtures them, and tells you when they’re ready to buy.

From $2,100 USD4–8 weeks
Schedule a diagnosis

Projects built by SURCA's founder.

SURCA is a new brand. The experience behind it isn't. These are real projects Albert built before founding this studio. They represent the same approach and level of work we apply today: purposeful web solutions, built to solve concrete business problems.

Web project for Solubienes — Real estate
Real estate

Solubienes

Corporate site for a real estate and industrial group in Barranquilla and Cartagena, with project listings, team, and lead capture.

Corporate websiteProject listingsLead captureWhatsApp
Web project for Proeco — Chemicals & cleaning supplies
Chemicals & cleaning supplies

Proeco

Online store for professional chemical and cleaning products, with product lines by sector and product search.

Online storeCatalogSectorsBlog
Web project for ABM Promos — Promotional products
Promotional products

ABM Promos

Online store for promotional items and corporate merchandise, with a category catalog and direct WhatsApp quotes.

Online storeCatalogWhatsAppSEO
Web project for Fumiespacios — Pest control
Pest control

Fumiespacios

Website for a pest-control company in Cartagena, with services, a blog, and direct client-contact channels.

Web designServicesBlogContact
Web project for MasterBox — Mini storage & offices
Mini storage & offices

MasterBox

Lead-capture landing page for mini-storage and office rentals, with a form and space booking.

Landing pageFormBookingWhatsApp
Web project for Grupo Mi Box — Industrial real estate
Industrial real estate

Grupo Mi Box

Site for specialists in industrial projects, lots, and warehouses, with property search and consultation requests.

WebsiteProject listingsConsultingSEO

How we work. 5 steps. No surprises.

You don't need to know anything about technology. You don't have to guess what happens after you hire us. Every step has a clear deliverable, and you're part of the decisions.

01
Diagnosis1–2 days

We understand your business before proposing anything.

We look at what you sell, who your clients are, how they find you, what your competitors are doing, and what you have today. We don't assume. We ask.

02
Architecture2–5 days

We design the strategy, and you approve it before we build.

We define the structure, the copy, the forms, and the capture strategy. We show you all of it in a clear document. Nothing gets built until you sign off.

03
Build5–20 days

We build the system. You see the progress.

No "black box." We share partial progress along the way so you can give feedback during the process, not surprises at the end.

04
Launch1–2 days

We publish it and verify everything is measuring correctly.

Before we consider the project done, we check speed, forms, analytics, and search visibility. You get full access to your own metrics.

05
MeasurementOngoing

We don't disappear after delivery.

We review the data with you. We show you what's working, what can improve, and which adjustments matter most. A lead-capture system gets measured and optimized — it doesn't just launch and sit there.

Albert Acuña, founder of SURCA, a digital strategy and lead-capture studio in Barranquilla

Who’s behind SURCA?

Albert Acuña

Founder and lead-capture strategist

I founded SURCA in Barranquilla with a simple idea: businesses and entrepreneurs don't need more good-looking websites. They need websites that bring them clients — and that let them measure whether it's working.

Before SURCA, I founded and built Hosting Coffe, a company specializing in hosting, domains, and digital solutions. That experience taught me firsthand the challenges businesses face when trying to turn their digital presence into a real sales channel.

Every project that comes out of this studio has a number attached. If it can't be measured, we don't build it.

The diagnosis is free. We'll tell you what your business needs and what it would cost. If it's not for you, you lose nothing.

Frequently asked questions

Do I have to run paid ads too?

No. The systems we build run on local SEO — organic traffic from Google, no ad spend required. Paid advertising is optional and can be added later if you want to scale faster, but it isn't a requirement to start capturing clients.

What technology do you build with?

We use whatever tools work best for your specific case. You're not locked into one platform or an expensive subscription. And everything we build is yours — you get full access to the code, the hosting, and the content.

Can I make changes to my site after it launches?

Yes. You get full access. If you'd rather we make the changes, we offer monthly maintenance plans. But you'll never be locked into us to edit your own site.

What if I don't like the result?

In step 2 (Architecture) you approve the structure, copy, and design, and the strategy before we build anything. No surprises at the end, because you're part of the decisions from the start.

Do you only work in Barranquilla?

We're based in Barranquilla, with people in different locations across Latin America, but we work with businesses across Colombia and with clients in other countries too. The whole process runs remotely: a video-call diagnosis, progress shared online, and communication over WhatsApp or email — location isn't a limitation.

Have another question?

Schedule your free diagnosis.

We'll tell you exactly what your business needs to start capturing clients online. No commitment, no cost, no fine print.

Required fields

Response within 24 hours

We'll send the confirmation to your email. We never share your data with third parties.

Prefer to reach out directly?

SURCA contact phone number